Strategic Imperatives and Goals

 

October 11, 2022, revised November 8, 2022

Strategic Imperative #1:  Deliver Strong, Effective, Diversified Programs and Services

Goal 1: Establish EAPA as the professional association of choice for all EAPs.

Objective 1: Brand and position CEAP as a highly regarded, sought-after, and recognizable indicator of professional excellence for EAPs.

 Objective 1: Create a value proposition that will attract EA professional to become members; Communicate the value proposition of EAPA to EA professionals.

Strategic Imperative #2:  Strengthen Infrastructure for Sustainability

Goal 1: Ensure EAPA membership options at all levels reflect diverse, equitable, and inclusive options, which reinforce the culture of belonging.

 Objective 1: Ensure the EAPA chapter and branch structure reflects cultural competence, effectively implements the mission, and achieves the strategic priorities through support and accountability.

Objective 2: Conduct review of the EAPA Brand Marketing every three years.

 

Goal 2: Strengthen EAPA’s financial sustainability.
Objective 1: Achieve a reserve balance of one year’s operating costs estimated at 1.1 million Dollars.

Objective 2: Maximize revenue streams.

 

Goal 3: Ensure board and staff structures and members are highly qualified, diverse, equitable, and inclusive
 Objective 1: Attract, elect, and engage highly qualified candidates to the Boards of Directors.

Objective 2: Ensure the EAPA chapter and branch structure reflects cultural competence, effectively implements the mission, and achieves the strategic priorities through support and accountability.

Strategic Imperative #3:  Broaden Engagement to Grow Reach and Impact

Goal 1: Increase EAPA brand presence and understanding for wider recognition, global appeal, cross generational appeal and to position EAPA as the organization of choice for EAPs by positioning EAPA as a strategic partner and the authoritative voice for EAPs, as well as EA program services and benefits.
Objective 1:  Establish a recognized position as a thought Leaders within the EA profession by consistently delivering cutting edge, research-driven insights, fostering collaboration, and influencing key industry conversations.

Objective 2: Assess and review current EAPA brand awareness, impact and understanding with key stakeholders including but not limited to EAPA members, potential future EAPA members, nonmember EAPs, the general public, CEOs, human resources office and benefits brokers.

 

Goal 2: Structure, focus, and expand advocacy engagement with government, professional, corporate, academic, and other key constituencies. 

Objective 1: CEO Establish relationships with key stakeholders.

 

Goal 3: Establish a recognized position as a thought Leaders within the EA profession by consistently delivering cutting edge, research-driven insights, fostering collaboration, and influencing key industry conversations. 

Objective 1: Foster and disseminate cutting edge, research-driven insights.

 Objective 2: Build relationships with new industry association partners and stakeholders that influence the understanding, structure and utilization of EA services and programs.